OKRogito - Drommer

STARTUP

Validation

The agent-based platform that aggregates real estate listings from private sellers and guides both buyers and sellers through the entire buying and selling process, from the search to the closing: all in one place.

THE CONTEXT

THE PROBLEM

Buying or selling a home in Italy means navigating a process that 9 out of 10 people experience as stressful and opaque: fragmented bureaucracy, documents to track down, and unfamiliar professionals to engage at the right moment. Those who choose to transact privately to save on agency fees find themselves even more without guidance, without a reference point, and without a place to centralize information and decisions.

THE SOLUTION

OKRogito is the agent-based platform that brings private real estate listings together in one place and guides users, with the help of artificial intelligence, through every stage of the process: from finding the right counterparty to managing documents and engaging the right professionals at the right time. No intermediaries, no commissions, just a layer that makes the transaction clear, guided and under control.

Business Model

OKRogito is conceived as free for private buyers and sellers. Monetization would come from the professionals around a property transaction: mortgage advisors, surveyors, appraisers and others willing to pay for access to private users at the exact moment they need their service. The model is still being evaluated through validation, and could range from subscriptions and pay-per-lead to selected high-value B2C features for private users.

TARGET CLIENTS

Real estate professionals looking to reach private clients outside the agency network: surveyors, appraisers and other people across the value chain who see value in these transactions. The platform also serves buyers and sellers who choose to manage a purchase or sale independently, without agency intermediation.

Roadmap

May 2026

Joined Drommer

Building the first B2C2B engine for the Italian real estate market, with field validation beginning in the Turin metropolitan area.

July 2026

Validating the B2C engine in Turin and Bologna

Aggregating private listings in Turin and Bologna, then running initial organic-traffic tests through social channels, direct outreach and word of mouth. This experiment validates private buyers’ willingness to join aggregated listings, alongside potential seller activation through a concierge model with magic links.

October 2026

Validating the B2C product and business model

Enabling spontaneous property listing creation and introducing the first transaction-support features for validation. Fake-door tests will gauge demand for professional support, while simplified agentic features will be tested in the buyer–seller conversational environment to measure interest in practical guidance from professionals.

December 2026

Opening to professionals for B2C2B validation

Onboarding the first professionals, expanding across Italy and delivering the first iterations of the AI agent to support the transaction process. This phase also launches substantial campaigns for a focused go-to-market.

Who's behind

Pietro Rebucci
Future CCO & Co-Founder, Head of Real Estate

After years as a real estate agent, Pietro understands from the inside everything that costs private individuals time, money and peace of mind in a transaction. He leads relationships with professional partners and the market side of the company.

Building OKRogito every day from the perspective of those who experience the problem first-hand, Pietro brings recent sales experience from other startups and an ideal profile for the company’s growth.

"Drommer did not give us a ready-made recipe, but a network and a method. It put us alongside people who had built before us and helped us face the challenges of launching an innovative company with an awareness that, on our own, we would not have developed so quickly."

Pietro Rebucci
Future CCO & Co-Founder, Head of Real Estate

Let’s build together

You have an initiative that needs to move. We bring the team, the process, and the execution. No internal

structures to build from scratch, just results.

You have an initiative that needs to move. We bring the team, the process, and the execution. No internal

structures to build from scratch, just results.

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Become an entrepreneur

You have the drive. We have the program, the network, and the team to build with you.

Apply for the next cohort, spots are limited.

You have the drive. We have the program, the network, and the team to build with you.

Apply for the next cohort, spots are limited.